Rye Quick Stats:
128 homes currently listed for sale (including 8 with contracts signed awaiting mortgage commitment)
16 pending
Sixty four homes have sold in the past six months for an average price of $1,576,940, ranging from a low of $460,000 to a high of $6,400,000. Seventy seven homes sold during the same time period last year for an average price of $1,837,474.
Rye Waterfront Home Sells in a week to an Online Buyer
A few months ago, a local attorney and I were having a conversation about internet marketing. I was encouraged that I had recently met some truly viable clients online, and felt that it was representative of the type of internet marketing I had started working on. My attorney friend felt that referrals from friends and past clients were viable, but that leads from internet sources usually resulted in “dead ends”. I relayed the conversation to a blogging business collegue, who disagreed so strongly that he even wrote a post about it.
Some sources now say that in certain areas, as much as 97% of home buyers begin their search online. Print sources may direct a client to an internet source, but buyers (and sellers) tend to use the internet to keep track of trends, recent sales, and new postings, in real time. More than once, I have heard a client say, “Oh, I remember that house now- it has been online for awhile!”
A common misconception is that the internet does not attract the premium “high end” buyers. Not so! Just this month, a 1905 Greenhaven Colonial on 4.5 acres of WATERFRONT property sold through a REALTOR.com lead in my office. This home, located at 3 Lane Way, has waterfront views from every room, a private beach, pool with cabana, tennis court and 4 car garage…that is about as high end as you can get! Not only did the buyer contact the listing agent directly online for the $6,000,000+ sale, it was signed and closed within a week!
I think this is something for sellers in particular to think about right now: In this market of changing values, is your home being properly marketed online? Is your agent savvy enough about online marketing to help give you the maximum exposure you need to market your home to an appropriate, qualified buyer who is ready to act quickly? The majority of buyers today have been searching online long before they contact a real estate agent, so that by the time they see a properly priced home that fits their parameters, they are truly ready to buy.
*Source WPMLS RCSD & RNSD only, zip 10580, up to 8/15/09.
Tags: Greenhaven colonial, home buying online, internet marketing, Realtor.com, Rye Waterfront, Rye waterfront properties